The Ultimate Guide to Best Email Marketing Tools for 2024

Do you want to get some email marketing tools for your site but are feeling a little confused about which tools you should choose. If yes, then this blog solves all your queries. In this blog, I will show you the 8 best email marketing tools to increase your audience and marketing. First, we need to take a look at email marketing.

In 1971 Ray Tomlinson invented electronic mail to communicate. But now it has become one of the most used programs. In the early days, its only purpose was communication but now it is expanded and become a powerful tool for connecting people.

Best Email marketing tools

Nowadays everyone is using emails regularly. So it is easy to connect people with your business easily. Features of email are increased and there are many operations that can be done with the help of emails.

What Is Email Marketing?

As the name suggests email marketing is a digital form of marketing. It is one of the oldest and easiest way of marketing.

In this method you make your contacts aware of your latest products, services, and updates with the help of emails. It includes promotional and informational emails. It also help to keep them engage with your business.

More than 90% of people have email accounts. So it is easy to engage people`s accounts with your bussiness.

What is the need of Email Marketing?

Ans. Nowadays more then 90% of people used to use emails so digital business can take fact as a golden opportunity to engage maximum people with their business. But only email can not help to grow business we need to do marketing also with the help of it.

This leads to grow your business and increase sales and also getting feedback and ideas for growth.

Emails marketing help to be in touch with customers and website visitor

Some Selected Email Marketing Tools

I am showing you some selected email marketing tools which will help you to manage your client’s emails in an optimum way. These tools are highly useful for Business-to-Consumer (B2C) as you can use them to promote your product or service.

These tools can help you to boost your business by using these email marketing tools.

let’s Go

1) Mailchimp

Mailchimp provides a broad email marketing service. It helps to manage communication with your clients or customers. This tool says Reach> Engage> Convert, which means make a reach to people, engage with them, and then understand their needs and convert them to your clients.

It is an in-one service provider. It is suitable for any type of business whether it is new or established. There are pre-built beautiful templates.

There is a unique function introduced that is “Postcards”, you have to upload a postcard on site and they will print and post it to the destination.

Key Features:-

  • Audience management
  • Creative Tools
  • Market Automation
  • Insights and Analytics


Free / Paid
Starting at Rs. 770/month
Get Now

2) Lead From Builder

This is one of the best WordPress Email Marketing tools that stores leads in databases and can make limitless contact forms for many sites. This tool provides easy field ordering and shortcodes to use in any place.

There are some amazing features like import and export, MailChimp addon, SMTP mail configure, Drag & drop field ordering, Admin & User email setting, Live customizer, and many more which are enough to make your site transparent.

It can track email, leads, and location and is compatible with the block editor.

Key Features:-

  • Store leads in the database
  • Easy Field Ordering
  • Shortcode to use in any place
  • Create unlimited contact forms for unlimited sites


FreeGet Now
– Annual ($49)
– Lifetime ($129)
Buy Now

3) ZOHO campaigns

ZOHO campaign is one of the oldest companies established in 1996. It is in one platform which provides awesome features like Dynamic content, Autoresponder, and many more.

Sending the same message to everyone is boring so Dynamic content is here it will change your content and make it different from the previous one and ready to send.

If you want to send an email to someone at 12:00 AM but you don`t want to awaken till 12 then Autoresponder allows you to create and schedule an email, this feature will automatically send an email at right time to the right person.

There is a subscriber management feature that allows you to import subscribers from other sources including ZOHO CRM, Eventbrite, and G Suite into the ZOHO campaign.

Key Features:-

  • Subscriber Management
  • A/B Testing
  • Newsletter Template
  • Pre-Designed Templates
  • Drag-and-Drop Editor
Free / Paid
Starting at Rs. 180/month
Get Now


4) Sender

Sender is an affordable email marketing platform for all types of businesses. In fact, over 180,000 companies, including Disney, Deloitte, and Pizza Hut, use Sender for their email marketing needs.

However, the platform isn’t just affordable; it’s also powerful. Sender has a drag-and-drop email builder and responsive templates that make it a breeze to create professional emails. Even if you’re just a beginner, you can easily design emails that look great on any screen in minutes.

Segment your customers based on their behavior, preferences, and purchase history. This way, you can send relevant emails that boost engagement and skyrocket your sales.

One of the best things about Sender is that you can combine your email marketing campaigns with text messages to create an omnichannel experience for your customers.

Key Features:-

  • Email and SMS automation
  • Advanced segmentation and personalization
  • Drag-and-drop email builder and responsive templates
  • High-converting popups and forms
  • High email deliverability
  • Advanced reports and analytics

Pricing :-

Free / Paid
Starting at $15 Annual
Get Now

5) Hubspot

Hubspot is a CRM platform. CRM stands for Customer Relationship Management. It is an all-in-one platform that provides a landing page, market automation, ABM, and more. It gives very attractive features which is why it is said to be an all-in-one platform.

Its SEO feature helps to understand the make our content for search optimization. You will get a report about your performance. This report will help you to be prepared for further strategy.

Social media management is one of the great features, it allows us to separate and prioritize conversations and post them on social media with the same tool.

It is also trusted by many famous companies like Reddit, Casio, Kahoot, loom, and many more.

Key Features:-

  • Blog
  • SEO
  • Ad tracking and Management
  • Live Chat


Starting at $800 /month
Get Now

6) Active Campaign

Active If you want to get good service then you can check this tool. It offers so many features a single platform.

It is categorized into 4 parts that help to accelerate your business from start. There is a feature, Predictive content, which helps to know what our customers want to see. This increases the reliability of site and ultimately increase the site progress.

To save you time there is a library where you will find 900+ app integrations, 800+ pre-built automation and Email templates, sign-up forms, and more. With this huge library you can grow your business more effectively. There is also a feature to schedule email on desired date and time.

Key Features:-

  • Market Automation
  • Email Marketing
  • Personalization
  • Site Tracking
  • Landing Pages


Starting at $29 /month
Get Now

7) Mailer

If you want to create engaging campaigns with a given platform`s editor then, this will be a good choice.

It gives you drag and drop editor which eases your efforts very much. Rich text emails enable you to link media with your email.

If you know HTML code then you can create custom emails with its custom HTML editor. There are Newsletter templates and free image galleries which reduce our time of downloading images from another platform.

If you want some money then you can sell subscriptions through the newsletter.

Key Features:-

  • Email Marketing
  • Automation
  • Newsletter Editors
  • Rich Text Editor
  • RSS Campaigns


Free / Paid
Starting at $9 /month
Get Now

8) Get a Response

If you want to create beautiful emails in an easy way then this tool will be useful for you. Because you can create emails by using layouts and sections. It also allows you to view your design on desktop and mobile. You can enhance your emails with GIFs and free stock photos.

It is easy to create emails for new users because of its simple and coding-free customization. You can increase the reach of your blog by sharing it in emails. It is one of the easiest marketing strategies.

A/B test allows you to compare two or more templates or something else. It will make it easy to choose something without any confusion.

Key Features:-

  • Autoresponder
  • A/B test
  • Boost Deliverability With Your Own Business Email
  • Free Email Templates


Free / Paid
Starting at $15.58 /month
Get Now


Q. What is meant by “Contact”?

Ans: Here, 1 Contact refers to a email, Which is denoting a person.

Q.How to do email marketing?

Ans: You can do email marketing with the help of the above tools. They will help you to marketing alot. They will help you to manage your emails and help you to promote your business in the best way.

Q. Is it necessary to send Newsletter?

Ans: No, the Newsletter is optional. If your audience loves to read newsletter then you can send them newsletter but if they are not interested in newsletters then there is not any need of sending newsletters.

Final Words

Email Marketing Tools allow you to increase clients and promotion of your business.

If you are using WordPress then I will recommend “Lead from Builder“, if you need best lead generator tool for your website. For another platform above listed email marketing tools are also better options.

So, at last I would say that every business have their customer’s emails but if they don`t know what, where and how to use that emails for promoting their business then they can not do email marketing.

Also Read-